Wednesday, February 15, 2012

Pricing - Part 2: Our Overhead is Lower, So Our Clients Save

On our website, we state that prices fluctuate widely among contractors. Then, we offer several reasons why this is the case. We can't and don't want to match the rock bottom prices of fly by night contractors, those who are unlicensed and operate without liability insurance, or the guy in a truck who needs a big deposit before he says he will be able to schedule your job.

However, we gladly proclaim that our prices are lower than those of our legitimate competitors. One of the main reasons we beat them on price is that our overhead is lower than theirs. On average, our prices are 25% lower than theirs.

Some of our competitors outfit their handymen with brand new trucks and vans. The owners and managers of these companies typically work in fancy offices, furnished with artwork, mahogany desks and ergonomic leather chairs. They also have a bunch of office people to pay each week, including salesmen (sometimes called client account managers), executive assistants and office managers. It's a good bet that their office people stay happy and alert, thanks to their gourmet single serve coffeemakers & iced beverage machines.

At Results Handyman Service, our work vehicles are clean and reliable, but we buy them used and keep them maintained. Our company is both led and managed by the owners. We have no other office staff. We don't rent office space or pay a mortgage on a building. We operate out of an inexpensive warehouse with a small area set aside for a couple of vintage desks and a phone. The clerk at the local convenience store operates 'our' coffee machine. He knows we will be by early and that we like it black.

Because we are so diligent at keeping our overhead costs low, we are able to provide top quality home repairs at very reasonable prices. It's no surprise that we have a growing list of satisfied clients.

Bill Boyd

2 comments:

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  2. We can't and don't want to match the rock bottom prices of fly by night contractors, those who are unlicensed and operate without liability insurance..
    Thanks for sharing with us.

    Handyman

    ReplyDelete